Sustainable Flexible Packaging | BBC CELLPACK Packaging

Coating at the heart of our twist packaging!

Melanie Guilbert — Wed, 29 Oct 2025 15:09:12 +0000

Coating at the heart of our twist packaging!

At BBC CELLPACK Packaging, packaging manufacturing is much more than just know-how: it is true expertise that combines technical skill, product protection and respect for environmental issues.

We want to convey the idea of having a product that is eye-catching but also ensures quality. Our goal is to protect, enhance and differentiate your products with our sustainable packaging solutions. Because yes, we invest in innovative and eco-responsible technologies. Among these, coating plays an essential role, particularly for twist packaging. This expertise allows us to meet our customers’ expectations while respecting environmental issues.

Focus on confectionery: a market facing several challenges:

Product fragility: sweets require packaging that protects their texture, flavour and taste.
Differentiation on the shelf: packaging is the first thing consumers see, so it must be attractive while ensuring optimal quality and ease of handling.
Sustainability requirements: industries must innovate in eco-friendly and recyclable solutions in line with new regulations.

Coating is the answer to these challenges! Do you know what coating actually is?

Coating involves applying a very thin layer of a specific material, in this case wax, to the surface of paper. This technology gives the paper new mechanical and/or aesthetic properties, while ensuring that the solution remains recyclable. What are the benefits of coating? Improved malleability of the paper in general and during machine processing, particularly at high speeds; moisture barrier properties that prevent sweets from sticking to the packaging; and a silky, soft feel for a guaranteed consumer experience.

At BBC CELLPACK Packaging, we have been mastering coating for over 80 years. We have recognised expertise in this technique, with a range of vegetable and mineral waxes. Each packaging solution is conceived, designed and developed according to our customers’ specifications. Find out more about our expertise!

Mineral wax, vegetable wax, what’s the difference?

Mineral wax is derived from petrochemicals, often based on paraffin. It provides an excellent barrier against moisture and good torsion behaviour. It is stable, well known in European confectionery production lines and suitable for high production speeds.

Vegetable wax comes from renewable natural sources such as rapeseed, sunflower, and soybeans. This alternative is more environmentally friendly because it meets growing expectations for environmental responsibility. Its technical properties are similar to those of mineral wax (better paper malleability, barriers, productivity, etc.) with the added bonus of being eco-friendly.

Choosing between these two types of waxes requires real expertise. The decision is made based on customer expectations, the type of confectionery and the brand’s CSR commitments.

Why is coating essential for twist-wrap confectionery packaging?

Thanks to the coating, the twist paper packaging will have an effective twist closure with optimal protection of the candy’s characteristics. With the coating on your twist paper packaging, there is less risk of tearing during machine processing and products sticking to the packaging, resulting in improved productivity and a maximised consumer experience.

At BBC CELLPACK Packaging, we support our customers by promoting coating, both for its technical performance and its sustainability. Packaging thus becomes an element of quality and responsibility. We believe that every package has the power to make a difference, whether for the product, the brand, the consumer or the environment.

Are you looking for a new sustainable technology for your confectionery packaging?

BBC CELLPACK Packaging is ready to support you throughout this more environmentally responsible process!

Contact our teams now: packaging@cellpack.com !

Would you like to modernise your twist packaging without compromising on performance?
BBC CELLPACK Packaging supports you in your sustainable transition.

Contact our experts: packaging@cellpack.com or Contact

L’article Coating at the heart of our twist packaging! est apparu en premier sur BBC CELLPACK Packaging.

Confectionery focus

Melanie Guilbert — Wed, 29 Oct 2025 14:48:52 +0000

Confectionery focus

“Good packaging is packaging that protects, seduces… and respects the environment” – Interview with Marc Mussack, expert at BBC CELLPACK Packaging

In the indulgent and demanding world of confectionery, packaging is much more than just a wrapping. It’s a strategic tool that combines technical performance, marketing appeal and environmental responsibility.

And with good reason: the global confectionery market is booming. According to Fortune Business Insights, it will be worth $206.97 billion in 2023, with Europe alone accounting for 38.38% of this market. Projections indicate annual growth of +3.36%, reaching nearly $278.36 billion by 2032.

Against this dynamic backdrop, European consumers are becoming increasingly demanding: they are looking for products that combine quality, aesthetics, convenience and respect for the environment. For manufacturers, standing out in such a competitive market is no longer just a matter of taste innovation. Packaging has become a key differentiator.

To gain a better understanding of the challenges facing the sector, we spoke to Marc Mussack, Sales Manager at BBC CELLPACK Packaging. A straightforward interview, at the heart of the trends and challenges shaping tomorrow’s packaging.

Marc, what are the main challenges facing confectionery packaging today?

“You’d think wrapping a sweet would be simple. In reality, it’s quite the opposite. For example, molded baked sugar candies, especially those with a particular shape or embossing, are very fragile. They can easily break if not handled with care. This is a real technical challenge on confectioners’ production lines.”

Good to know: The hard candy segment accounts for around 30% of the overall confectionery market in Europe, with a significant proportion packaged in twist packs, a format appreciated for its traditional, fun and practical appeal.

And beyond technology, what role does packaging play in the consumer experience?

“The twist pack – and even more so the double twist – is a confectionery classic. It’s immediately associated with freshness, pleasure and quality. But it goes even further: it’s an integral part of the tasting experience. That little gesture of opening the candy is part of the pleasure of eating it. It’s what we now call an ‘unboxing experience’. It may seem insignificant, but it’s powerful. Packaging plays a key role in the consumer experience, fostering loyalty and creating a sense of belonging to the brand.”

Did you know? A study by Euromonitor shows that 65% of consumers consider that packaging influences their perception of the quality of a food product. In the case of confectionery, this figure rises to over 70%.

The market is evolving fast, particularly in light of ecological issues. What trends do you see emerging?

“There is clearly pressure to move towards greater eco-responsibility. This involves recyclable packaging, paper-based materials, and even the total abandonment of plastic in food packaging. But it’s not just a question of materials. For example, switching from plastic film to a paper-based mono-structure requires a complete overhaul of packaging technology. The production machinery has to keep up and be able to efficiently produce the finished product.”

“At BBC CELLPACK Packaging, we work extensively with wax-coated papers, both mineral and vegetable. This provides both an oxygen barrier, a non-stick effect, and good mechanical resistance. It’s a good option that combines product protection and reduced environmental impact.”

Strong trend: Demand for paper-based packaging in the confectionery sector has risen by +18% in Europe over the last three years, particularly in Northern and Central European countries, where CSR expectations are highest.

In practical terms, how can a confectioner make sense of all these choices?

“You have to take several factors into account: brand image, product type, production rate, and of course, the technical constraints of the machines. The right packaging is the one that meets all these requirements, without compromising on quality or durability.”

“An example? Choosing the right paper packaging is a strategic choice. Combined with an appropriate wax, paper becomes more flexible, allowing good twisting, more resistant to tearing, which reduces machine stoppages during rolling, and above all compatible with very high-speed lines to maximize productivity. It’s all about optimizing several materials to develop a flexible packaging solution that meets our customers’ criteria for being competitive.”

Focus techno: Some of our customers are now achieving speeds of up to 1,000 sweets/minute on their twist-wrap lines – a level of performance that does not tolerate any compromise on the paper’s mechanical strength.

And how does BBC CELLPACK Packaging support its customers?

“We don’t just sell packaging. We offer a global solution. The combination of materials expertise, wax coating mastery and technological processing expertise, with the necessary focus on product and brand requirements, enables Cellpack to develop customized packaging with our customers.”

Any final words for confectionery players?

“Packaging is a real opportunity to differentiate. It shouldn’t be seen as an expense item, but as a lever for value: for the brand, for the consumer, and for the environment. At BBC CELLPACK Packaging, we’re ready to take up the challenge with you.”

Would you like to modernize your twist packaging without losing performance?
BBC CELLPACK Packaging can support you in your sustainable transition.

Get in touch with our experts: packaging@cellpack.com or Contact

L’article Confectionery focus est apparu en premier sur BBC CELLPACK Packaging.

Better eating for better ageing!

Melanie Guilbert — Wed, 29 Oct 2025 14:25:32 +0000

Better eating for better ageing!

The food industry is undergoing radical change. Faced with new consumer expectations and growing regulatory requirements, manufacturers are having to rethink their approaches. Nutritional quality, convenience and eco-responsibility have become essential criteria. In this context, flexible packaging plays a strategic role: it must not only protect a product, but also preserve its qualities, facilitate consumption and limit its environmental impact.

A fast-changing market: new expectations and new challenges

Today’s consumers want to eat better to live better. Three major trends are shaping the market:

A quest for naturalness and nutritional quality: fewer additives, more fresh produce, respect for the nutrients needed at every age.

Increased demands for practicality: easy-to-open packaging, adapted to different consumption patterns (on-the-go, individual portions, accessibility for senior citizens, legibility of written content, etc.).

Ecological awareness: a growing demand for recyclable, environmentally-friendly packaging.

At the same time, manufacturers must comply with increasingly stringent regulations on packaging and recyclability, while guaranteeing optimal food preservation.

It was on this theme that we were selected by FoodTech France to exhibit at the CFIA in Rennes, in the Agro’Nova area. A true mark of our commitment and ability to meet the challenges of the sector!

Flexible packaging, a key lever in meeting these challenges

At BBC CELLPACK Packaging, we develop solutions that enable manufacturers to anticipate these changes and differentiate themselves in the marketplace. Our flexible packaging offers :

High-performance barrier properties to preserve nutritional qualities.
Our solutions guarantee optimum protection against various elements such as oxygen, humidity, grease and light, thus preserving the freshness and nutritional values of foodstuffs throughout their shelf life.

Optimized convenience for modern uses.
Easy to open, resealable, adapted to individual or family portions, our packaging is designed to meet new consumption patterns and promote accessibility for all.

A strong commitment to the environment.
We are committed to developing recyclable flexible packaging, designed with eco-design in mind, to comply with future regulations, while respecting the environment. Less impact, more circularity, without compromising performance.

Co-constructing tomorrow’s packaging!

Tomorrow’s food depends on innovative, responsible solutions. At BBC CELLPACK Packaging, we support food manufacturers in their transition to flexible packaging that is more efficient, sustainable and adapted to market expectations.

We had the pleasure of discussing these issues with industry professionals at the CFIA in Rennes, and we’re continuing these discussions with you.

Would you like to optimize your packaging while meeting new market challenges? Let’s talk!
Contact our experts and let’s explore your needs together.

L’article Better eating for better ageing! est apparu en premier sur BBC CELLPACK Packaging.